A marketing funnel is a conceptual framework that illustrates the stages a potential customer goes through before making a purchase. It typically consists of several stages:
- Awareness: At this stage, potential customers become aware of your product or service through various marketing channels such as social media, advertising, or content marketing.
- Interest: Once aware, potential customers develop an interest in your offering. They may research more about your product or service, sign up for newsletters, or engage with your content.
- Consideration: In this stage, potential customers evaluate your offering against alternatives. They may compare features, read reviews, or request demos to determine if your product or service meets their needs.
- Conversion: At this critical stage, potential customers decide to make a purchase. This could involve completing a transaction, signing up for a subscription, or requesting a quote.
- Retention: After the purchase, it’s important to retain customers by providing excellent support, ongoing communication, and incentives for repeat purchases or referrals.
- Advocacy: Satisfied customers may become advocates for your brand, spreading positive word-of-mouth, leaving reviews, or referring others to your business.
The marketing funnel helps businesses understand the customer journey and tailor their marketing strategies to effectively move potential customers through each stage towards conversion and beyond.
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